"The World of Rick Owens" via selfridges.com, 2014 As part of the Masters campaign, Selfridges has collaborated with Master of the Elements, Rick Owens, to launch ‘The World of Rick Owens’, marking 20 years since the inception of the designer’s world-renowned fashion label. Taking over our London Concept Store, the world of Rick will encompass an exclusive 20 piece collection created exclusively for Selfridges; a new women’s and men’s ready-to-wear and accessories destination; a takeover of four Oxford Street store windows, and finally, a specially commissioned 25ft Rick Owens statue that will sit above the iconic Selfridges London canopy.