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In São Paulo, Brazilian Cuisine Is Back on the Table
Lalo de Almeida for The New York Times
At D.O.M., Alex Atala creates dishes like a gel with green tomatoes, coriander seeds, Peruvian corn and Amazonian aromatic herbs.

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LinkedinDiggFacebookMixxMySpaceYahoo! BuzzPermalinkBy SETH KUGEL
Published: May 17, 2009
HERE’S a novel idea: When in São Paulo, eat Brazilian food.

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São Paulo, Brazil Well, perhaps not so novel for gastronomes who travel to Milan for osso buco, the French Riviera for bouillabaisse or the Yucatán for cochinita pibil. But for the Brazilian business capital’s restaurant-crazy natives — who can’t stop raving about the Italian bistro Due Cuochi Cucina and are quite sure Aizomê serves the best sashimi outside of Japan — that may be an odd concept.

The abundant praise for São Paulo’s dining scene has historically focused on its global range. Brazilian food, meanwhile, is what you eat at home or in rural roadside pit stops or at restaurants serving dirt-cheap, starch-heavy lunch specials known as “pratos feitos” (literally, “made plates”).

But the idea that Brazilian cuisine can hold its own is slowly taking hold in São Paulo, thanks to a new generation of chefs looking outward for technique but inward for ingredients and tradition. Attuned to the necessities of presentation by their (mostly) European training and conscious that the heaviness of traditional Brazilian dishes will never pass muster with the gym-going elite, they have created a movement that has given their own nation a new sense of pride in its culinary heritage.

They have also adopted a loose version of the locavore philosophy: sure, those cupuaçu fruits were shipped thousands of miles from the Amazon, but at least they didn’t go through customs.

And for visitors, there is a fringe benefit of these chefs’ efforts: a way in to the richness of a country that is simply too big to eat your way around during any reasonable vacation.

At the forefront of the movement is Alex Atala, the chef at D.O.M., a restaurant that vaulted him to international fame for using Brazilian ingredients in majestically executed contemporary dishes. One example: scallops marinated in coconut milk with a crispy mango chip (resembling a dragonfly wing).

But Mr. Atala’s second restaurant, Dalva e Dito (Rua Padre João Manoel, 1115; 55-11-3064-6183; www.dalvaedito.com.br), which opened in January, focuses on simpler, more typically Brazilian dishes. In essence, the prix-fixe executive lunch for 47 reais (about $22 at 2.2 reais to the dollar) is a prato feito of rice, beans and meat at about eight times the price and a hundred times the quality.

Partly for this reason, Dalva e Dito is not the ideal place for the uninitiated to sample this new wave of native cuisine. If you haven’t grown up on — or at least regularly consumed — codfish croquettes, rice and beans, and the ubiquitous manioc-based farofa, much of the place’s charm will be lost on you. It’s kind of like having one of Daniel Boulud’s foie-gras-and-truffle-stuffed burgers when you’ve never been to McDonald’s.

A better place to start is Brasil a Gosto (Rua Prof. Azevedo de Amaral, 70; 55-11-3086-3565; www.brasilagosto.com.br), a modestly elegant two-story restaurant that unloads an avalanche of flavors and textures and experiences without intimidating.

The place is modern and tasteful yet completely unpretentious, with only a few visual bells and whistles, like screens showing video of traditional cooking techniques from across rural Brazil. They are scenes that the chef, Ana Luiza Trajano, encountered as she barnstormed Brazil while writing a book (also called “Brasil a Gosto”) and collecting recipes for the restaurant.

I first visited Brasil a Gosto with Arnaldo Lorençato, the restaurant editor for Veja São Paulo magazine, which named it the best Brazilian restaurant in the city only eight months after it opened. We started with a caipirinha cocktail, with big slices of cashew fruit instead of the traditional lime, then moved on to an appetizer platter of tapioca crisps with an accompanying creamy coconut-and-crab mix to slather on; a lollipop of grilled, cubed cheese known as queijo coalho drizzled with molasses; and slices of sweet plantain with a dab of pepper sauce (16 reais a person).

But what transformed the place into my favorite restaurant in São Paulo, where I’ve lived since December, was the baru-crusted sea bass (48 reais). Baru nuts, which come from the cerrado of Brazil and are unknown even to many inhabitants of that vast savannah, have a peanut-like taste but the rich substance of a cashew or almond. Ms. Trajano crushes them and adds in butter and bread crumbs before placing a thick layer on the fish. The bass, in turn, sits on top of a purée of plantain and an orange vinaigrette.

Suckers for flavor and texture contrasts, please note: that’s rich-and-crusty on light-and-flaky on sweet-and-mushy on sharp-and-citrusy.

The bass was not the only standout; the second time I went, my friend Zack hit the jackpot with a fillet of pirarucu — a white-fleshed Amazonian fish — served with a purée of squash and sweet potato. Just as good as it was unusual was a pork loin served with a sauce made from the sweet, pulpy jabuticaba, a Brazilian fruit that’s as fun to pronounce (zhah-boo-chee-CAH-bah) as it is to eat.

Long before Brasil a Gosto appeared on the scene, there was Tordesilhas (Rua Bela Cintra, 465; 55-11-3107-7444; www.tordesilhas.com), where Mara Salles has toiled for two decades to raise Brazilian food to a grander stage. And unlike Brasil a Gosto, it goes for a rustic feel — appropriately, since it’s tucked quietly into an old yellow house on Rua Bela Cintra, in an area that hops at night.

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The 3 P.M. Brunch With the 4 A.M. Vibe By BEN DETRICKNOV. 16, 2011 Continue reading the main story Share This Page Share Tweet Pin Email More Save Photo An enthusiastic reveler parties to a performance by Roxy Cottontail, a promoter, at Eat Yo Brunch at Yotel on 10th Avenue, where the $35 brunch allows patrons to eat and drink for two hours. Credit Deidre Schoo for The New York Times BRUNCH, an occasion for flapjacks, Bloody Marys and meandering conversation, is traditionally the most sluggish of meals. But a smorgasbord of clubby New York restaurants have transformed lazy midday gatherings into orgies of overindulgence with blaring music, jiggling go-go dancers and bar tabs that mushroom into five figures. No, boozy brunches aren’t new. Inspired by the daytime debauchery on Pampelonne Beach in St.-Tropez, where jet-setters arrive by Ferrari and yacht, early iterations began at Le Bilboquet on the Upper East Side in the early ’90s, and spread to meatpacking district flashpoints like Bagatelle and Merkato 55 in 2008. But more recently, these brunches have been supersized, moving from smaller lounges to brassy nightclubs like Lavo and Ajna. The party blog Guest of a Guest has taken to calling it the “Battle of the Brunches.” “Not everyone gets to run to the beach or jump on a plane,” said Noah Tepperberg, an owner of Lavo in Midtown, which started its brunch party a year ago. “If you want to leave your house on the weekend, brunch fills that void.” On a recent Saturday, Mr. Tepperberg stood in Lavo’s basement kitchen, surrounded by meat slicers and employees readying confectionary “poison apples” for a Halloween party for a pre-split Kim Kardashian. Upstairs, patrons in costumes danced atop tables and chairs, bobbing to the carnival syncopation of Jay-Z and Kanye West’s “Paris.” Confetti and blasts of fog filled the air. Continue reading the main story Related Coverage slideshow The Brunch Party Takes Over Clubs NOV. 16, 2011 Advertisement Continue reading the main story It was 3 p.m. “People walk in and say, ‘I can’t believe this is going on right now,’ ” Mr. Tepperberg said. The brunch bacchanalia shows no sign of running dry. The Mondrian SoHo is starting Scene Sundays this month at its Imperial No. Nine restaurant. In Las Vegas, the original Lavo started a Champagne brunch a few weeks ago. Similar affairs have bubbled up in Boston, Los Angeles and Washington. For those looking to replicate the formula, here’s a guide to some of New York’s frothiest. Day and Night Ajna Bar (25 Little West 12th Street, dayandnightnyc.com); Saturday, noon to 6 p.m. This extravagant French-themed party landed in October at Ajna Bar in the meatpacking district, after dousing the Hamptons, Art Basel in Miami and the Oak Room in the Plaza Hotel with rosé. Beneath an industrial skylight and fluttering flags from the United Kingdom, France and Israel, well-heeled patrons pumped their fists and posed for purse-lipped Facebook photos, racking up huge tabs every Saturday. “I understand there’s a lot of people out there going through hard times,” said Daniel Koch, the promoter who helped start the Day and Night parties at Merkato 55. “But what you want to do with your money is your business.” SIGNAL TO DANCE ON TABLES “If you’ve been sprayed with Champagne, make some noise!” a hype man will shout between piercing dance tracks from Robyn, Calvin Harris and Oasis. Dancers in orange bathing suits will emerge; pipes will blast jets of fog. In a dangerously drunken take on a bar mitzvah ritual, a man spooning dessert out of a giant bowl will be seated on a chair and lifted high into the air by his cronies. BRUNCH SET Club-savvy guests seem piped in from Miami, Monaco and Merrill Lynch. “I’m from the South, so drinking during the day is not new to me,” said a woman who wore a Diane Von Furstenberg dress but not the necessary wristband to enter the V.I.P. area. Outside, near a black Aston Martin coupe, a young man wearing paint on his face and sunglasses delved into socioeconomics. “We’re the 1 percent,” he said to a woman, matter of factly. THE BUFFET The Nutella-stuffed croissants ($12) cater to Europeans, while a gimmicky $2,500 ostrich egg omelet (with foie gras, lobster, truffle, caviar and a magnum of Dom Perignon) is for aspiring Marie Antoinettes. Champagne bottles start at $500; packages with several bottles of liquor and mixers for mojitos or bellinis are $1,000. The check can be sobering. “You didn’t look at the price of the Dom bottle!” a man barked into his iPhone, to a friend who apparently ditched before paying. “It’s $700!” STILL-HOT ACCESSORY Slatted “shutter shades” live on at Day and Night. DID THE D.J. PLAY “WELCOME TO ST.-TROPEZ”? Yes. Lavo Champagne Brunch Lavo (39 East 58th Street, lavony.com); Saturday, 2 to 6:30 p.m. Smog guns. Confetti cannons. Piñatas. Masked masseuses. Dancers in Daisy Duke shorts (some on stilts, obviously). Since last November, this Italian restaurant has roiled with the energy and pageantry of Mardi Gras. At the recent Halloween party, Slick Rick, an old-school rapper with an eye patch and glinting ropes of jewelry, lethargically performed several ’80s hits. Some of the younger “Black Swans” in attendance were unsure of his identity. “Is he big in London?” asked an Australian woman wearing a top hat. SIGNAL TO DANCE ON TABLES Caffeinated anthems like Pitbull’s “Hey Baby” and Roscoe Dash’s “All the Way Turnt Up” are accentuated by processions of bouncers carrying women above them in tubs, like Cleopatra on a palanquin. Polenta pancakes taking up precious square footage? Just kick them aside with your stilettos. Newsletter Sign Up Continue reading the main story Open Thread Newsletter A look from across the New York Times at the forces that shape the dress codes we share, with Vanessa Friedman as your personal shopper. You agree to receive occasional updates and special offers for The New York Times's products and services. See Sample Privacy Policy Opt out or contact us anytime BRUNCH SET Share Champagne spritzers with willowy model types and inheritors of wealth. The scrum on an October afternoon included the son of a Mongolian dignitary, six scions of Mexican plutocracy wearing novelty somberos, and at least one supermodel. “She’s everywhere,” said Mr. Tepperberg, as the nymph, whose name he couldn’t remember, disappeared into the jungle of merriment. THE BUFFET With the emphasis on tabletop dancing, Italian trattoria offerings (margherita pizzas for $21, and lemon ricotta waffles for $19) are often abandoned underfoot and sprinkled with confetti. Proving alcohol reigns supreme here, ice buckets are carefully shielded with napkins. Bottle service rules: Moët Brut is $195 and liquor starts at $295. Balthazar and Nebuchadnezzar sizes surge toward the $10,000 mark. RISKY ROSé Alcohol and high-altitude dancing can be perilous: there was a brief hullabaloo in one corner when several women took a tumble. DID THE D.J. PLAY “WELCOME TO ST.-TROPEZ”? Yes. Eat Yo Brunch Yotel (570 10th Avenue, yotel.com); Sunday, 11 a.m. to 4 p.m. If spending thousands of dollars makes your stomach turn, this newish party at Yotel is more easily digested. This affably cartoonish affair, held at the space-age hotel in Hell’s Kitchen with the design aesthetics of a Pokémon, draws a gay-friendly crowd lured northward by Patrick Duffy, a promoter. “There’s a lot of pressure in night life,” Mr. Duffy said. “But I feel like Sunday is a comedown. It doesn’t have to be perfect.” SIGNAL TO DANCE ON TABLES These connoisseurs of brunch wear designer shoes too stylish for tromping atop omelets. With a D.J. spinning dance tracks from LeLe and Earth, Wind & Fire, guests sip bellinis at the bar or banter at long communal tables. The performers are looser. One afternoon, Roxy Cottontail, a pink-haired promoter, vamped around the sunken dining area with a microphone. “Don’t make kitty pounce,” she rapped, before climbing atop a table. BRUNCH SET Clusters of trim men wear leather motorcycle jackets or shroud themselves in patterned scarves. “It’s an eclectic, downtown vibe,” Ms. Cottontail said. “We have the most fabulous gays in New York City.” When a platinum-blond waiter in skintight jeans pranced in front of a wall decorated with pictures of sumo wrestlers riding Japanese carp, it seemed straight from an anime cell. THE BUFFET For an egalitarian $35, patrons receive unlimited grub — options include chilaquiles, halibut sliders and seaweed salad — and a two-hour window of boozing. “It’s not bougie,” said Mr. Duffy, who bounded across the room hugging guests and hand-delivering shots. “You could be a poor, starving artist or someone that doesn’t take a client for under $20 million.” COLOR CODE Wear purple if you hope to be camouflaged by the staff outfits, chairs and ceilings. DID THE D.J. PLAY “WELCOME TO ST.-TROPEZ”? No. Sunset Saturdays PH-D Rooftop Lounge at Dream Downtown (355 West 16th Street, dreamdowntown.com); Saturday, 5:30 to 10 p.m. Despite a happy hour time slot, this sunset party atop the Dream Downtown hotel is not for pre-gaming. After funneling in brunch crowds from elsewhere, 8 p.m. has the frenzied atmosphere and intoxication of 2 a.m. The offbeat timing may deter conventional weekend warriors. “No matter how cool the place, some people feel Friday and Saturday nights are for amateurs,” said Matt Strauss, a manager of PH-D. “We’re not for amateurs.” SIGNAL TO DANCE ON TABLES The D.J. rapid-fires through tracks from C+C Music Factory, LMFAO and Rick Ross, but booze-lubricated guests scramble on couches with little hesitation. Those grappling with bursts of existential angst after six hours of brunch can gaze pensively at the spectacular views of Midtown Manhattan. BRUNCH SET Attractive women and affluent men knot around tables; hotel guests gawk from the bar. On a recent Saturday, Mark Wahlberg danced with a few friends, and David Lee, a former New York Knick, enjoyed downtime provided by the N.B.A. lockout. “We saw an angle,” said Matt Assante, a promoter. “People spend more money than at nighttime.” THE BUFFET Brunch is thankfully over, but crispy calamari ($17) and guacamole ($12) could constitute a light dinner. A bottle of Veuve Clicquot is $475. Cîroc vodka is $450. Cocktails like the Cloud Nine (Beefeater gin, Campari, grapefruit) are $18; a Bud Light is $10. WINDING DOWN After the rigors of daylong gorging, relax with the help of an on-site masseuse. DID THE D.J. PLAY “WELCOME TO ST.-TROPEZ”? Obviously.

The 3 P.M. Brunch With the 4 A.M. Vibe By BEN DETRICK NOV. 16, 2011 Continue reading the main story Share This Page Share Tweet Pin Email More Save Photo An enthusiastic reveler parties to a performance by Roxy Cottontail, a promoter, at Eat Yo Brunch at Yotel on 10th Avenue, where the $35 brunch allows patrons to eat and drink for two hours. Credit Deidre Schoo for The New York Times BRUNCH, an occasion for flapjacks, Bloody Marys and meandering conversation, is traditionally the most sluggish of meals. But a smorgasbord of clubby New York restaurants have transformed lazy midday gatherings into orgies of overindulgence with blaring music, jiggling go-go dancers and bar tabs that mushroom into fiv

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