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The Other Brazil: Minas Gerais
Kevin Moloney for The New York Times
A wedding picture in front of the Nossa Senhora de Conceição in the town of Ouro Preto.

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LinkedinDiggFacebookMixxMySpaceYahoo! BuzzPermalinkBy SETH KUGEL
Published: October 25, 2009
THE map showed two obvious ways to get from Catas Altas, a sleepy village in the foothills of southeast Brazil, to our hotel at Serra do Cipó National Park, a highland steppe with vertiginous canyons and cave paintings. There was the wimpy way, a roundabout route that would take us over smooth asphalt and trusty highways. And then there was the manly path: a direct shot along rutted dirt roads that wound through lazy towns like Taquaraçu de Minas and Jaboticatubas.

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Brazil’s Rural Heartland: Minas Gerais
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Minas Gerais I couldn’t blame my travel companions, Adam and Neil, writer friends from New York City, for leaning towards taking the easier route. Our rental car, a silver Chevy Prisma with a low-hanging chassis, wasn’t exactly fit for dusty rural shortcuts. But we were in the Brazilian state of Minas Gerais, where bumping along dirt roads is part of the thrill. So straight ahead we went.

The first stretch took us through green pastures and cornfields demarcated with fences made from barbed wire and jagged wooden stakes. Then, around one bend, a whitewashed, red-tile-roofed mansion appeared like a mirage in the dust. Curious, we pulled up, wandered through the out-of-place manicured lawn and found a gentleman farmer from the city examining his banana orchards. Rather than shoot us for trespassing, he invited us in for coffee and homemade guava paste.

For me, that was a typical moment in Minas Gerais, Brazil’s second-most populous state but considered by many to be its rural heartland.

I had taken my two friends to Minas Gerais to show them what I think too many foreign travelers like them miss: the Brazil that lies beyond the Christ on the hill in Rio, the eco-lodges of the Amazon and the model-flecked beaches of Florianópolis. Instead of a cross on a hill, Minas has colonial towns loaded with Baroque-style churches. Instead of vast rain forests, Minas has gorgeous mountains and countless waterfalls. And instead of beaches, it’s the home of a country cooking style famed across this nation of more than 190 million.

We started out on a Sunday from Rio de Janeiro, and made a four-hour drive north into the mountains to Tiradentes, one of many Baroque-church-studded colonial towns that had their glory days in the 18th century when Minas Gerais (“General Mines”) was a gold and diamond cash cow for the Portuguese crown.

Tiradentes is considered to be the most romantic of them, with cobblestone streets, painstakingly restored homes and churches, shops loaded with traditional local sweets and cheeses, and rows of intimate restaurants. If you’re thinking this is probably not the ideal spot for three single male travelers, you’re of one mind with Neil and Adam, who were particularly amused that I insisted on arriving in time for afternoon tea at Solar da Ponte, an inn where I had booked a room.

The mansionlike Solar da Ponte is owned by the British-Brazilian couple John and Anna Maria Parsons, who began restoring the place in the early 1970s. Common spaces are loaded with books and art, and our rooms fell in the sweet spot where elegantly rustic wood furniture meets magically modern mattresses. The manicured grounds house a family of tamarin monkeys, which every morning approach the windowsills of the dining room looking for (and getting) handouts.

We did, in fact, make it in time for tea, a hybrid Anglo-Brazilian tea service with gingham tablecloths, black tea with milk and manioc-flour cheese buns called pães de queijo. I think we all had to agree that even if the company was not ideal, the afternoon pickup most certainly was.

Post-tea, we realized we had timing on our side. We happened to hit Tiradentes on the day of the state soccer finals, so instead of a late afternoon of museum and church stops, we opted instead for beer, along with a friendly, drunken, mostly female crew in a combination grocery-store-beer-joint called Bar do Bizuca. A victory by the blue-clad Cruzeiro club, on penalty kicks, brought the town right out of the romanticized 18th century and into the horn-honking, stereo-blasting world of 21st-century soccer fandom. We followed it up with our first encounter with Mineiro cuisine, a meal of fried pork sausage and stewed chicken with ora-pro-nobis, a local leafy green, at Viradas do Largo restaurant.

Tiradentes turns in early, which was just fine because, the following morning, I had a perfect three-guys activity: a mountain hike led by a bullet-scarred guide. Cool. Our man Marcelo had grown up in Rio, getting around by motorbike, as many do, until one day thieves on another bike tried to pull him over at gunpoint. He was able to ram them and escape, but not before taking a bullet in the thigh. Really stupid, yet really awesome.

That incident led him to a more peaceful life in the Tiradentes area, where he and his brother run a company called Lazer e Aventuras. The two-hour hike he led took us into the São José Mountains on a relatively easy trail built by slaves in the 1700s to create a shortcut between Tiradentes and other mining towns. Up top, thick greenery gave way to scrub, and a panoramic view of towns and farms below.

Lunch after the hike was in a small town turned artists’ colony called Bichinho, and I, thinking I was Mr. Portuguese-Reading-Know-It-All, suggested a restaurant I had found in a Brazilian guidebook. But Marcelo insisted that we go to Tempero da Angela, or Angela’s Seasonings, because it was cheaper and was “real Mineiro food.” That turned out to be an understatement. I do not say this lightly: it may be the greatest lunch deal in the Western Hemisphere.

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The 3 P.M. Brunch With the 4 A.M. Vibe By BEN DETRICKNOV. 16, 2011 Continue reading the main story Share This Page Share Tweet Pin Email More Save Photo An enthusiastic reveler parties to a performance by Roxy Cottontail, a promoter, at Eat Yo Brunch at Yotel on 10th Avenue, where the $35 brunch allows patrons to eat and drink for two hours. Credit Deidre Schoo for The New York Times BRUNCH, an occasion for flapjacks, Bloody Marys and meandering conversation, is traditionally the most sluggish of meals. But a smorgasbord of clubby New York restaurants have transformed lazy midday gatherings into orgies of overindulgence with blaring music, jiggling go-go dancers and bar tabs that mushroom into five figures. No, boozy brunches aren’t new. Inspired by the daytime debauchery on Pampelonne Beach in St.-Tropez, where jet-setters arrive by Ferrari and yacht, early iterations began at Le Bilboquet on the Upper East Side in the early ’90s, and spread to meatpacking district flashpoints like Bagatelle and Merkato 55 in 2008. But more recently, these brunches have been supersized, moving from smaller lounges to brassy nightclubs like Lavo and Ajna. The party blog Guest of a Guest has taken to calling it the “Battle of the Brunches.” “Not everyone gets to run to the beach or jump on a plane,” said Noah Tepperberg, an owner of Lavo in Midtown, which started its brunch party a year ago. “If you want to leave your house on the weekend, brunch fills that void.” On a recent Saturday, Mr. Tepperberg stood in Lavo’s basement kitchen, surrounded by meat slicers and employees readying confectionary “poison apples” for a Halloween party for a pre-split Kim Kardashian. Upstairs, patrons in costumes danced atop tables and chairs, bobbing to the carnival syncopation of Jay-Z and Kanye West’s “Paris.” Confetti and blasts of fog filled the air. Continue reading the main story Related Coverage slideshow The Brunch Party Takes Over Clubs NOV. 16, 2011 Advertisement Continue reading the main story It was 3 p.m. “People walk in and say, ‘I can’t believe this is going on right now,’ ” Mr. Tepperberg said. The brunch bacchanalia shows no sign of running dry. The Mondrian SoHo is starting Scene Sundays this month at its Imperial No. Nine restaurant. In Las Vegas, the original Lavo started a Champagne brunch a few weeks ago. Similar affairs have bubbled up in Boston, Los Angeles and Washington. For those looking to replicate the formula, here’s a guide to some of New York’s frothiest. Day and Night Ajna Bar (25 Little West 12th Street, dayandnightnyc.com); Saturday, noon to 6 p.m. This extravagant French-themed party landed in October at Ajna Bar in the meatpacking district, after dousing the Hamptons, Art Basel in Miami and the Oak Room in the Plaza Hotel with rosé. Beneath an industrial skylight and fluttering flags from the United Kingdom, France and Israel, well-heeled patrons pumped their fists and posed for purse-lipped Facebook photos, racking up huge tabs every Saturday. “I understand there’s a lot of people out there going through hard times,” said Daniel Koch, the promoter who helped start the Day and Night parties at Merkato 55. “But what you want to do with your money is your business.” SIGNAL TO DANCE ON TABLES “If you’ve been sprayed with Champagne, make some noise!” a hype man will shout between piercing dance tracks from Robyn, Calvin Harris and Oasis. Dancers in orange bathing suits will emerge; pipes will blast jets of fog. In a dangerously drunken take on a bar mitzvah ritual, a man spooning dessert out of a giant bowl will be seated on a chair and lifted high into the air by his cronies. BRUNCH SET Club-savvy guests seem piped in from Miami, Monaco and Merrill Lynch. “I’m from the South, so drinking during the day is not new to me,” said a woman who wore a Diane Von Furstenberg dress but not the necessary wristband to enter the V.I.P. area. Outside, near a black Aston Martin coupe, a young man wearing paint on his face and sunglasses delved into socioeconomics. “We’re the 1 percent,” he said to a woman, matter of factly. THE BUFFET The Nutella-stuffed croissants ($12) cater to Europeans, while a gimmicky $2,500 ostrich egg omelet (with foie gras, lobster, truffle, caviar and a magnum of Dom Perignon) is for aspiring Marie Antoinettes. Champagne bottles start at $500; packages with several bottles of liquor and mixers for mojitos or bellinis are $1,000. The check can be sobering. “You didn’t look at the price of the Dom bottle!” a man barked into his iPhone, to a friend who apparently ditched before paying. “It’s $700!” STILL-HOT ACCESSORY Slatted “shutter shades” live on at Day and Night. DID THE D.J. PLAY “WELCOME TO ST.-TROPEZ”? Yes. Lavo Champagne Brunch Lavo (39 East 58th Street, lavony.com); Saturday, 2 to 6:30 p.m. Smog guns. Confetti cannons. Piñatas. Masked masseuses. Dancers in Daisy Duke shorts (some on stilts, obviously). Since last November, this Italian restaurant has roiled with the energy and pageantry of Mardi Gras. At the recent Halloween party, Slick Rick, an old-school rapper with an eye patch and glinting ropes of jewelry, lethargically performed several ’80s hits. Some of the younger “Black Swans” in attendance were unsure of his identity. “Is he big in London?” asked an Australian woman wearing a top hat. SIGNAL TO DANCE ON TABLES Caffeinated anthems like Pitbull’s “Hey Baby” and Roscoe Dash’s “All the Way Turnt Up” are accentuated by processions of bouncers carrying women above them in tubs, like Cleopatra on a palanquin. Polenta pancakes taking up precious square footage? Just kick them aside with your stilettos. Newsletter Sign Up Continue reading the main story Open Thread Newsletter A look from across the New York Times at the forces that shape the dress codes we share, with Vanessa Friedman as your personal shopper. You agree to receive occasional updates and special offers for The New York Times's products and services. See Sample Privacy Policy Opt out or contact us anytime BRUNCH SET Share Champagne spritzers with willowy model types and inheritors of wealth. The scrum on an October afternoon included the son of a Mongolian dignitary, six scions of Mexican plutocracy wearing novelty somberos, and at least one supermodel. “She’s everywhere,” said Mr. Tepperberg, as the nymph, whose name he couldn’t remember, disappeared into the jungle of merriment. THE BUFFET With the emphasis on tabletop dancing, Italian trattoria offerings (margherita pizzas for $21, and lemon ricotta waffles for $19) are often abandoned underfoot and sprinkled with confetti. Proving alcohol reigns supreme here, ice buckets are carefully shielded with napkins. Bottle service rules: Moët Brut is $195 and liquor starts at $295. Balthazar and Nebuchadnezzar sizes surge toward the $10,000 mark. RISKY ROSé Alcohol and high-altitude dancing can be perilous: there was a brief hullabaloo in one corner when several women took a tumble. DID THE D.J. PLAY “WELCOME TO ST.-TROPEZ”? Yes. Eat Yo Brunch Yotel (570 10th Avenue, yotel.com); Sunday, 11 a.m. to 4 p.m. If spending thousands of dollars makes your stomach turn, this newish party at Yotel is more easily digested. This affably cartoonish affair, held at the space-age hotel in Hell’s Kitchen with the design aesthetics of a Pokémon, draws a gay-friendly crowd lured northward by Patrick Duffy, a promoter. “There’s a lot of pressure in night life,” Mr. Duffy said. “But I feel like Sunday is a comedown. It doesn’t have to be perfect.” SIGNAL TO DANCE ON TABLES These connoisseurs of brunch wear designer shoes too stylish for tromping atop omelets. With a D.J. spinning dance tracks from LeLe and Earth, Wind & Fire, guests sip bellinis at the bar or banter at long communal tables. The performers are looser. One afternoon, Roxy Cottontail, a pink-haired promoter, vamped around the sunken dining area with a microphone. “Don’t make kitty pounce,” she rapped, before climbing atop a table. BRUNCH SET Clusters of trim men wear leather motorcycle jackets or shroud themselves in patterned scarves. “It’s an eclectic, downtown vibe,” Ms. Cottontail said. “We have the most fabulous gays in New York City.” When a platinum-blond waiter in skintight jeans pranced in front of a wall decorated with pictures of sumo wrestlers riding Japanese carp, it seemed straight from an anime cell. THE BUFFET For an egalitarian $35, patrons receive unlimited grub — options include chilaquiles, halibut sliders and seaweed salad — and a two-hour window of boozing. “It’s not bougie,” said Mr. Duffy, who bounded across the room hugging guests and hand-delivering shots. “You could be a poor, starving artist or someone that doesn’t take a client for under $20 million.” COLOR CODE Wear purple if you hope to be camouflaged by the staff outfits, chairs and ceilings. DID THE D.J. PLAY “WELCOME TO ST.-TROPEZ”? No. Sunset Saturdays PH-D Rooftop Lounge at Dream Downtown (355 West 16th Street, dreamdowntown.com); Saturday, 5:30 to 10 p.m. Despite a happy hour time slot, this sunset party atop the Dream Downtown hotel is not for pre-gaming. After funneling in brunch crowds from elsewhere, 8 p.m. has the frenzied atmosphere and intoxication of 2 a.m. The offbeat timing may deter conventional weekend warriors. “No matter how cool the place, some people feel Friday and Saturday nights are for amateurs,” said Matt Strauss, a manager of PH-D. “We’re not for amateurs.” SIGNAL TO DANCE ON TABLES The D.J. rapid-fires through tracks from C+C Music Factory, LMFAO and Rick Ross, but booze-lubricated guests scramble on couches with little hesitation. Those grappling with bursts of existential angst after six hours of brunch can gaze pensively at the spectacular views of Midtown Manhattan. BRUNCH SET Attractive women and affluent men knot around tables; hotel guests gawk from the bar. On a recent Saturday, Mark Wahlberg danced with a few friends, and David Lee, a former New York Knick, enjoyed downtime provided by the N.B.A. lockout. “We saw an angle,” said Matt Assante, a promoter. “People spend more money than at nighttime.” THE BUFFET Brunch is thankfully over, but crispy calamari ($17) and guacamole ($12) could constitute a light dinner. A bottle of Veuve Clicquot is $475. Cîroc vodka is $450. Cocktails like the Cloud Nine (Beefeater gin, Campari, grapefruit) are $18; a Bud Light is $10. WINDING DOWN After the rigors of daylong gorging, relax with the help of an on-site masseuse. DID THE D.J. PLAY “WELCOME TO ST.-TROPEZ”? Obviously.

The 3 P.M. Brunch With the 4 A.M. Vibe By BEN DETRICK NOV. 16, 2011 Continue reading the main story Share This Page Share Tweet Pin Email More Save Photo An enthusiastic reveler parties to a performance by Roxy Cottontail, a promoter, at Eat Yo Brunch at Yotel on 10th Avenue, where the $35 brunch allows patrons to eat and drink for two hours. Credit Deidre Schoo for The New York Times BRUNCH, an occasion for flapjacks, Bloody Marys and meandering conversation, is traditionally the most sluggish of meals. But a smorgasbord of clubby New York restaurants have transformed lazy midday gatherings into orgies of overindulgence with blaring music, jiggling go-go dancers and bar tabs that mushroom into fiv

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